Top 10 Sites for Learning Digital Marketing
Author: Abhay Reddy
Below is a list of blogs (and sites) that allow you to get familiar with digital marketing concepts such as SEO, demand generation, marketing automation, e-commerce and digital transformation.
- MOZ https://moz.com/blog The go to site for information about SEO, and Inbound marketing in general. Start with ‘how to guides’, and stay updated with ‘Whiteboard Friday’ and ‘Google algorithm change notifications’.
2. The Digital Helix https://www.inc.digital/learn Book | Audio Book. A great book about Digital transformation. It is a practical guide to bringing all the key functions together, and includes guidance on developing a digital culture from the ground up.
3. Sirius Decisions (now Forrester) https://go.forrester.com/blogs/category/sirius-decisions-research/ The best source of information for B2B marketing. Their research and models are solid and tested. They also have a consulting service that helps educate stakeholders about best practices.
4. Marketo https://nation.marketo.com/ Is the defacto leader for B2B marketing automation. Their platform is quite powerful with many functionalities. This site has a strong community, and resources for understanding lead flow and email marketing.
5. Google (Think With Google) https://www.thinkwithgoogle.com/ Google has 88% of the world search market share++. ‘Think With Google’ site has good research articles, and information about trends .
6. LinkedIn Learning https://www.linkedin.com/learning/me . Linkedin is one of the best social channels for B2B marketing and lead generation. This portal has a wide range of course materials on digital marketing.
7. Facebook Learning https://www.facebook.com/business/learn Facebook is still one of the best social channels for B2C marketing and engagement. They have the most advanced targeting platforms that can be used to advertise even beyond the Facebook network. Their learning portal is a good place to start.
8. E-Commerce Nation https://www.ecommerce-nation.com/ Their blog as the name suggests focuses on ecommerce selling, including solutions and case studies to support in-store setup, logistics, online marketing, conversion, and internationalization.
9. SEM Rush https://www.semrush.com/blog/ AND Neil Patel https://neilpatel.com/blog/ Two sites that have great articles and tools for SEO, web site analysis and optimization. You cannot go wrong with either.
10. Content Marketing Institute https://contentmarketinginstitute.com/ It is a leading source for content marketing education. They also include actionable tips that are relevant for all types of businesses.
Refer to similar articles at demandmarketing.simplified
