Types of Marketing Tactics

Author: Abhay Reddy.

There are many types of marketing tactics that a modern marketer can use to promote his products, solutions and services. You must choose the right tactics that are relevant to your customers, products and industries. Pilot tactics and use data to expand those that work and stop the ones that don’t.

Thanks to new technologies and human creativity, the field of marketing is rapidly evolving. Companies and individuals must keep up with trends and iterate to reduce cost and increase effectiveness.

Marketing Tactics

Below is a list of tactics/terminologies that can be used individually for specific objectives or combined to create an integrated marketing plan. The goal is to maximize reach and revenue. The list is in no particular order

• Demand Generation — Digital/Offline
• Growth or Revenue Marketing — Digital/Offline
• Digital Marketing — Digital
• B2C marketing — Digital/Offline
• B2B marketing — Digital/Offline
• Content marketing — Digital/Offline
• Blogs — Digital
• Podcasts — Digital
• Webinars — Digital
• Create and distribute content — Digital/Offline
• Video marketing — Digital
• Product marketing — Digital/Offline
• Social media marketing — Digital
• Social network targeted advertising — Digital
• Influencer marketing — Digital/Offline
• Referral marketing — Digital/Offline
• Video marketing — Digital
• Viral/Guerilla marketing — Digital/Offline
• User generated marketing — Digital
• Inbound marketing — Digital/Offline
• Search engine optimization — Digital
• Work of mouth — Digital/Offline
• Customer testimonial/success — Digital/Offline
• Content syndication — Digital
• Evergreen marketing — Digital/Offline
• Search engine marketing — Digital
• Mobile marketing — Digital
• Gamification — Digital
• Targeting advertising — Digital
• Email marketing — Digital
• Outbound/Paid marketing — Digital/Offline
• Native ads — Digital
• Network advertising — Digital
• Content syndication — Digital
• PPC — Digital
• Print Ads — Digital/Offline
• Cold Calls/Telemarketing — Offline
• TV — Offline
• Radio — Offline
• Billboard — Offline
• Affiliate marketing — Digital/Offline
• Brand marketing — Digital/Offline
• Thought leadership — Digital/Offline
• Ecommerce marketing — Digital
• Abandoned cart — Digital
• Retention marketing — Digital
• Behavior marketing — Digital
• Remarketing — Digital
• High frequency/Dynamic marketing — Digital
• Account Based marketing — Digital/Offline
• PR: Public relations — Digital/Offline
• Partner marketing — Digital/Offline
• Text/Voice marketing — Digital/Offline
• Seasonal marketing — Digital/Offline
• Events/conferences — Digital/Offline
• Demos — Digital/Offline
• Roadshows — Offline
• Executive lunches — Offline
• O2O: Offline to online marketing — Digital/Offline
• Conversation marketing/live chat/Bot chat — Digital

This list will continue to evolve.

Keyworks: How many types of marketing?; List of marketing tactics; marketing 101

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